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Beauty Launches

Lacoste Launches L.12.12 Bleu

This new men’s fragrance comes in a navy blue bottle that complements the collection with a tone-on-tone crocodile and fine white piping.

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By: Rachel Klemovitch

Assistant Editor

Lacoste introduced L.12.12 Bleu Eau de Parfum, a fougère woody citrus fragrance for men.

L.12.12 Bleu comes in a navy blue bottle that complements the L.12.12 fragrance collection. 

This fragrance celebrates the brand’s Smart Paris polo shirt. 

The bottle has a textured surface evoking the polo shirt’s piqué fabric. The L.12.12 Bleu bottle embodies the Lacoste spirit in an eye-catching, tactile design in smart and understated navy blue. 

The tone-on-tone embroidered crocodile echoes the iconic emblem on the polo shirt, while the gunmetal grey collar emphasizes the intensity of the new fragrance. 

Mirroring the bottle’s design, the box features vertical white lines, a graphic nod to the white piping on the Smart Paris polo shirt.

Combining freshness, intensity and sophistication, L.12.12 Bleu stands out as a contemporary citrus woody fougère. 

Top notes include Yuzu and Ginger; the middle notes are Lavandin and Geranium, while the base notes feature Cedarwood and Vetiver.

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